Numbers?!?!? 77 and 23...significance??

Hey, just got some newly released DUNHILL cigs...

...london blend

"Designed in London, made in Korea" ...as it says on the box.

Dunhill blend 77 SUNSET ...and blend 23 MIDNIGHT

funnily enough, i got the sunsets this morning..and the midnights at 10 to 12

we all know the discordian 23 (chaos) but the 77..hmmm I know MR CROWLEY himself could, and did, speak volumes on the significance of 77.

funnily the midnights are a litle smooher. but theyre all 6.0 mg tar and 0.6 mg nicotine
weird eh?

whats all tha about...

(well...back to BSG for me)